A complete branding design for a mock children’s scuba school, including a logo, business
card, and letterhead. This project demonstrates my skills in brand identity design with a
fun, kid-friendly approach.
Lil’ Guppies Scuba School – Branding and Print Design
Software Used: Adobe Illustrator, Photoshop
Project Type: Logo, Branding, and Print Design
This project was focused on creating a full brand identity for a fictional swim school called Lil’ Guppies Scuba School. The goal was to design a logo and supporting materials that felt fun, playful, and kid-friendly while still looking professional and clear.
I started by sketching logo ideas by hand and exploring different water themes. After drawing ten different versions, I picked the one that best fit the brand. I recreated the final sketch in Illustrator using the Pen Tool, Shape Builder, and Pathfinder. The character-based logo features a smiling guppy fish inside a circular layout, with bubbles to balance the shape. I used a color palette of medium blue, aqua green, and magenta because they are bright and appeal to all kids without feeling tied to any one gender.
After some helpful feedback, I improved the original design by redrawing the guppy with cleaner lines, adding light shading for depth, and softening the look by changing black outlines to dark blue. I also updated the bottom text to use the DINosaur typeface, which has a smoother, rounder feel. These changes made the logo more polished without changing the original idea.
Photoshop was used to build mockups and apply color effects that show how the brand might look on posters, shirts, or digital ads. I also created a brand guide to show the logo’s rules and possible uses. I made sure the final design worked well at different sizes and was easy to read on both print and digital platforms.
This project shows my ability to:
- Build a full brand identity from sketch to final design
- Use color, shape, and layout to appeal to a specific audience
- Work with Illustrator and Photoshop to create clean, professional graphics
- Improve my designs by listening to feedback and making smart adjustments
Lil’ Guppies Scuba School is a strong example of how I bring fun and clarity together in branding work.